Think of your business as a Plant - Investment in Photography

(Lifestyle Shoot for Mayu by Jane D'Souza)

If you have a product and are building it as a brand, Photography has a big part to play in it.

Even more so, the photographer you choose.

Choosing a photographer is more than just how much they price their services at.

Beginner photographer are great for businesses starting out who have a smaller budget to work within, or bigger brands that want a simple standardised photoshoot that doesn't require a lot of technical know-how, aesthetics or even branding understanding.

However on the higher end of the spectrum, a photographer has a wealth of knowledge that comes with their price tag. Your investment in photography here will get you variety in lighting, composition and branding, social media expertise, editing and post production expertise, competitor info, target market info, ability to work with agencies and big production teams, info regarding media outlets, printing info and so much more.

(Kidswear Shoot for Ed-a-mamma Clothing by Jane D'Souza)

Photography, like fertiliser in a plant, then becomes the investment you need to make for your brand to stand out in the cluttered market space.

And your photographer becomes that go to person to create imagery to set you apart.

Which option would you pick when looking at investment in photography for your brand?

To see the video version of this article, click on this link for easy transportation https://www.instagram.com/reel/Cy42wu9tC1-/

Stay tuned for Part 2 where I share your Investment in Photography if "You" are the business. More on that soon.